Article Marketing

Article marketing in the past has been great for increasing your brand awareness and driving traffic to your website. It also helps establish you as a knowledgable leader in your field which in turn engenders trust in potential customers and cements loyalty in existing customers.

Given Google's recent algorithm changes there is much debate about the continuing value of article marketing but we think it's something that is still worth including as part of your online marketing mix.

What's involved

StandUP can build your article marketing campaigns for you, which generally means:

• You write the articles
• We submit them to 'authority' sites on your behalf
• We or you can slightly rewrite the articles
• We create content pages on your own website with these rewritten versions
• We focus on building backlinks to these articles

What does it mean for you?

It means that specific focus is being given to two of the 'biggies' of SEO - content and backlinks. Even with Google's algorithm changes good, quality, relevant content is still a good thing to have on your website and backlinks (or inbound links) to your site from trusted and authoritative websites will continue to add value to your SEO and online marketing activities.

If writing isn't your thing we can also provide a copywriting service for you!