Email Marketing

A perfect way to help keep your existing customers coming back for more - amuse them, inform them, engage them, make them exclusive offers and do it regularly and consistently. StandUP can power your email marketing campaigns and give you access to your online email marketing performance statistics so you can see who is reading what, what's working, and what's not.

What’s Involved

• Setting up your company on our email system
• Providing you access to the performance statistics of your email campaigns
• The design of an html email template that suits your brand
• Management of your email lists
• Administration of your email campaign sends
• Split testing email campaigns in order to monitor performance

The Benefits to You

• All of our email campaigns carry unsubscribe buttons as the law demands thereby keeping you compliant with spamming regulations
• We can set you up as an email campaign client which means that you will be able to view the statistics of each email campaign sent
• We can design you an html email that fits with your company brand and is legally compliant
• We can integrate a sign up process on your website that facilitates list building – this supports your other on- and offline marketing activities
• We can set up autoresponder and trigger emails which help save you time and keep your marketing activities on track - your email marketing can continue when you're doing something else

Things you need to know

• Successful email marketing is very rarely about ‘selling’, it is about developing the relationship between you and your customer, or if recipients are not yet customers, it is about trying to establish a relationship with them.
• We recommend sending benefits-to-sales driven emails to your customers and potential customers on a ratio of no less than 4:1 (i.e. send at least 4 benefits driven emails to every sales driven one you send).
• Emails are a means of driving traffic to your website and can dovetail into your ongoing SEO activities.