Search Engine Optimisation (SEO)

Not every website in the world requires SEO but if you have any marketing aspirations for your website at all - even vague ones - then SEO is definitely something that you can't ignore.

What is SEO?

SEO is the term that describes how we use the search engines to drive targeted visitors to your website and then convert them, and by targeted we mean people who are likely to want what you're offering on your website.

SEO is all about the conversion NOT about the rankings - being on the first page of Google or Bing is no good to you if no-one clicks through to your website or if the 'wrong' people are clicking through. Good SEO is a blend of technical know-how and marketing mastery and there are ethical ways of doing SEO (called 'white hat') and not so ethical ways (called 'black hat').

Stand Up for white hat SEO

Here at standUP SEO & Web Design we use 'white hat' SEO techniques to get the job done for you. We concentrate on getting the SEO basics in place for you so we'll:

• Do a website audit or baseline assessment if you have an existing website so we know where our starting point is - and what areas to improve on your website
• Carry out Keyword research - the key to your online success
• Plan your SEO strategy - so we know where we're going - this will complement and merge with your website strategy and business plans
• Optimise your website
• Establish monitoring and performance systems - so we can tell what's working and what isn't
• Build a linking strategy for you
• Carry out structural improvements to your website

What's in it for me?

The achievement of your website's conversion goals - these will differ from one business to the next, but they might be:

• traffic to your website,
• email addresses being gathered,
• leads being generated,
• sales,
• enquiries, etc

What next?

If your website uses a content management system (CMS) there are things that you can do yourself that will help with SEO, for example getting good keyword rich content onto your website; meaningful page titles and descriptions; building good links into and around your website. Keep an eye on the stand UP blog for free SEO hints and tips that will help you establish good SEO practices yourself.

If you don't have time for diy-SEO contact stand UP SEO & Web Design - you don't have to be based in Coventry or Warwickshire to work with us!